Short US pickleball industry updates — sponsor moves, paddle launches, and brand news.https://uspickleballcourt.comen-ushttps://uspickleballcourt.com/news/us-feature-mlp-franchise-valuations-teams-august-2026https://uspickleballcourt.com/news/us-feature-mlp-franchise-valuations-teams-august-2026Major League Pickleball's top franchises are now valued in the eight figures, with league-wide revenue and viewership climbing fast. Here's a look at the teams driving that growth.Sun, 09 Aug 2026 00:00:00 GMTmlpteamsbusinessfeaturehttps://uspickleballcourt.com/news/us-guide-where-to-play-pickleball-los-angeles-august-2026https://uspickleballcourt.com/news/us-guide-where-to-play-pickleball-los-angeles-august-2026Six verified LA spots to play pickleball, from free lighted public courts to dedicated clubs, with addresses, court counts, and links to each venue's own site.Sun, 09 Aug 2026 00:00:00 GMTguidelos-angeleswhere-to-playcourtshttps://uspickleballcourt.com/news/us-results-mlp-dallas-playoffs-cailyn-campbell-august-2026https://uspickleballcourt.com/news/us-results-mlp-dallas-playoffs-cailyn-campbell-august-2026Four teams punched their tickets to Newport Beach out of the MLP Playoffs in Dallas, and 15-year-old Cailyn Campbell gave fans one more reason to watch the SoCal Hard Eights.Sun, 09 Aug 2026 00:00:00 GMTresultsmlpone-to-watchrising-starhttps://uspickleballcourt.com/news/us-roundup-world-rankings-mlp-playoffs-august-2026https://uspickleballcourt.com/news/us-roundup-world-rankings-mlp-playoffs-august-2026The PPA Tour unveiled a worldwide ranking system and launched PPA Tour Europe, while the MLP Playoffs opened in Dallas with a stacked Round 1 field.Sat, 08 Aug 2026 00:00:00 GMTweekly-roundupppa-tourmlprankingshttps://uspickleballcourt.com/news/gear-roundup-foam-budget-paddles-august-2026https://uspickleballcourt.com/news/gear-roundup-foam-budget-paddles-august-2026Onix launched the Theory foam-core paddle as a sub-$100 play, 11SIX24 teased Jelly Bean 2 for late August, and budget foam continues to redefine what recreational buyers should expect from mid-tier specs.Mon, 03 Aug 2026 00:00:00 GMTrounduppaddlesfoam-coreonixbudgetgearhttps://uspickleballcourt.com/news/us-roundup-mlp-playoffs-ppa-august-2026https://uspickleballcourt.com/news/us-roundup-mlp-playoffs-ppa-august-2026A look at the biggest US pickleball storylines this week — the Veolia National Championships coming to North Carolina, why foam-core paddles keep showing up on the winner's podium, and the sponsor move still shaping the pro tour.Mon, 03 Aug 2026 00:00:00 GMTweekly-roundupppa-tourgearsponsorshipshttps://uspickleballcourt.com/news/selkirk-acquires-bread-and-butterhttps://uspickleballcourt.com/news/selkirk-acquires-bread-and-butterSelkirk Sport acquired Bread & Butter Pickleball in May 2026. The brands say they will keep designing paddles independently while sharing Selkirk's distribution and operations — a clear signal of consolidation in a crowded paddle market.Tue, 12 May 2026 00:00:00 GMTbrandsselkirkbread-and-butterindustryhttps://uspickleballcourt.com/news/engage-ships-x2-full-foam-paddlehttps://uspickleballcourt.com/news/engage-ships-x2-full-foam-paddleEngage followed 2025's Profoam with the X2, a full-foam paddle built around a Quad Density foam core. Pro Eric Oncins switched to the X2 in early 2026 and climbed into the top 10 in men's and mixed doubles on the PPA Tour — a useful signal that foam-core designs keep gaining traction at the competitive end of the market.Wed, 15 Apr 2026 00:00:00 GMTpaddlesfoam-coreengagepro-tourhttps://uspickleballcourt.com/news/joola-refreshes-pro-v-linehttps://uspickleballcourt.com/news/joola-refreshes-pro-v-lineJOOLA's 2026 Pro V update — Ben Johns' signature series — adds KineticFrame technology designed to flex and store energy on contact, then release it into the ball. The refresh keeps JOOLA in the premium all-court conversation even as foam-core competitors push durability claims.Sun, 01 Mar 2026 00:00:00 GMTpaddlesjoolapro-vben-johnshttps://uspickleballcourt.com/news/li-ning-enters-us-pro-paddle-markethttps://uspickleballcourt.com/news/li-ning-enters-us-pro-paddle-marketChinese sporting-goods giant Li-Ning launched two paddles aimed at competitive U.S. players in early 2026. The entry is part of a wider wave of new-brand and crossover athletic brands testing the pro paddle market this year.Tue, 20 Jan 2026 00:00:00 GMTpaddlesbrandsli-ningpro-tourhttps://uspickleballcourt.com/news/anna-leigh-waters-joins-franklinhttps://uspickleballcourt.com/news/anna-leigh-waters-joins-franklinThe sport's top women's player ended her longtime Paddletek sponsorship and signed a long-term deal with Franklin Pickleball in early 2026 — one of the biggest sponsor moves of the year. Franklin plans to build signature gear around Waters, including paddles in its C45 carbon-fiber line.Thu, 08 Jan 2026 00:00:00 GMTsponsorshipspaddlespro-tourfranklin